The ranking of the Turkish series is 2nd in the World in 2020, after the United States; in the ranking of countries that export the most serials. The thing that is widening the viewership; by reaching 146 countries around the world in Europe, the Middle East, Central Asia, Africa, and South and North America.
Turkish soap operas are well received by more than 700 million viewers in countries ranging from Russia to China and from Korea to Latin America.
Turkey’s revenue from its exported series to all parts of the world will reach about one billion dollars by the year 2023. Actually, there are several things present in Turkish drama and its distinction; at the same time not present in its counterpart; and below are the 7 main reasons why Turkish Series are ranked Second in the World in 2020.
1-Planning and discussing human values
The good planning shows the Turkish strong will to spread the drama and deliver it to all parts of the world, and also to become a source of supportive income. For the national economy.
In Turkey there are what we call smart production, which is spent generously on drama, in addition to the fact that Turkish dramas discuss human values and issues, and call for historical values. The nation is looking for a lifeline.
These values appeared and intersected with the viewer’s desire to restore identity and glories, in several works such as Erturgul and Osman, in addition to these characteristics, Turkish drama does not drown a ruler, glorify him or harm his opponents.
2-Attitudes of the Ruling Authority
The components of Turkish drama are many, starting with filming locations, which give credibility to events, as well as choosing appropriate topics to present to the viewer.
Drama themes also correspond to human thought in general; whether that is in a historical drama that did not depend on transmitting the history and presenting it as if I were in front of a reading book, also the success of the Turks in their choices of modern social or comedic topics, They put you in front of the human balance of human experiences and intertwines, thus they take into account the origins of the drama.
3-Represents Justice, Truth and Defense of the Oppressed
Art is a language that speaks to the conscience, and Turkish drama addresses the consciousness of the audience in the majority of the world’s peoples that is is looking for a hero who represents justice, truth and defense of the oppressed.
Turkish drama is in line with international drama in its stories and quality.
4- Freedom to Express Real Issues
Certainly, censorship contributes to not spreading the message internationally.
Censorship and restrictions on creative freedom have a great impact on the work of drama worldwide. So when the creative person has enough freedom to express real issues that occupy him and his society; then his works are distinguished by honesty, and thus honest work reaches and spreads more.
5-Capital
Capital is very important in spreading drama. The Turkish abundance and readiness to fund its artistic product to publish art that expresses freedom; helped Turkish Drama to reach internationalism.
We can’t underestimate the importance of capital. But what is useful when the writer’s mind depends on the consent of the systems of government; so freedom is the origin of creativity.
6-Presence on alternative platforms
One of the reasons that facilitate the process of exporting series, and youth, in particular, is the ability to take to follow on the net along with television; because some dramas; along with television, are shown on alternative platforms on the Internet, such as; YouTube, Netflix, and Boho.
7-Support of the Government
The most important thing that boosts the ranking of the Turkish series Turkish government increased support for cultural activities in the country 50 times compared to the situation in 2002.